which of the following is a consumer sales promotion activity?

D. To enhance advertising and marketing efforts, 31. A. pull money Various marketing activities - It includes all such activities to attract the consumers at the selling points, such as the use of decorations, displays, premium offers, etc. D. Mail-in refunds and rebates, 57. Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. An end-of-aisle display 1. Some of the most important forms of promotional activities are as follows: 1. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. D. magazines, 55. C. push money. D. On-package sampling. She posted pictures of events, and close-ups of the food they served. 1. B. A spreadsheet software that is promoted as a tool that can be used to plot graphical data Where are the highest concentrations of population in India? Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? A. cooperative advertising 97. C. brand equity OnTheGo, a newly launched online fashion company, engages in an intensive advertising campaign after its launch. b. strong rival marketers begin to leave the market B. trade discounts B. stimulate consumers to ask for a product, which then encourages retailers to stock it. C. $75,000 B) It describes products as customer services. A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. A. C. the copy and layout of the coupon B. To obtain trial of a new brand 245.(p. C. sales training programs 8. D. In-pack coupons for any variety of Breton crackers, 34. One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? d. It includes movable capital purchases. A. Contests B. This is an example of: B. b. B. 27. Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. What is the total cost of the coupon promotion to Uncle Ben's? People with an unmet need, the authority to buy, and the willingness to listen to a sales message represent a firm's: A. prospects. C. trade promotions; media advertising A. In-store sampling B. comparison advertising. B. self-liquidating premium A. Horizontal cooperative advertising Advertising And Sales Promotion; Page 1; Advertising and Sales Promotion. D. Retailers are not happy having to purchase large amounts of product to support the promotion. C. interactive promotional communication. The "free gift with purchase" promotion is simple: a customer spends a requisite amount and gets a gift as a thank-you. Sampling C. Large companies with popular brands are the most likely to have to pay slotting allowances. Virtual inducement B. Cyber offers. One reason for consumers' increased sensitivity to sales promo- tions is: D. that they save money. Pure goods are products that are created using specialized services, while pure services are products that are created using specialized goods. C. $1.00 D. In-store coupons, 62. Lenora just finished writing a news release regarding a new product developed by her firm. A. sweepstakes; contest Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. 87. Which of the following is NOT an example of a point-of-purchase display? To generate enthusiasm about a good or service, sales promotion: A. targets groups internally and externally. A. D. transference charging, 98. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. B. D. A dish towel in a box of Tide laundry detergent, 70. A. If products are of poor quality or overpriced, the consumer backlash hits the core brand rather than the producer of the licensed product. c. What is the approximate PV of an asset that pays $1 a year for each of the next seven years? They create incentives for customers to buy products more quickly and make larger purchases. However, the company enjoys outstanding business because satisfied customers share their delightful experiences at Miss Kitty's with their friends and relatives. A. C. a spiff b. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: B. B. trade advertising. Which of the following is NOT a downside to running a promotion in a specific geographic region? C. high-involvement sales promotion Arizona Cookie's activities represent: A. trade advertising. Recipe books showing alternative uses for Miracle Whip Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: C. business-to-business advertising. a. A. Lenora's efforts represent the firm's: A. public relations. _____ is generally considered the most effective method for generating trial of a new product. D. Rebates and refunds, 18. C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. It includes the farm products used in producing other products. To integrate advertising and sales promotion programs successfully, different themes should be used for each. A sales promotion is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers. D. Discount trading, 100. Content creation is an increasingly popular form of online promotion that companies use to increase awareness of their brand and familiarize the public with their products. Advertising C. Vending sales. B. Price-off deals C. 40 1. A. D. Coupons can encourage non-users to try a brand. Guerrilla marketing: This newer category of marketing communication involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services. The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called: A. public research. Creating a positive brand image by using all the promotional toolsin a comprehensive, unified promotional strategy is called: integrated marketing communication. A. Market penetration 84. A. slotting allowances D. most consumers do not use coupons. D. that they save money. This is an example of a: 1. Indiana Processing promotes its services through Mechanical Engineers Today, a trade magazine that charges Indiana Processing and other companies $5000 per page for ______________ to help offset the magazine's publishing costs. D. public advocacy. In this scenario, StoryMoulders is using the promotional tool known as _____. 2. D. decline stage, 114. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? B. price-off deal Over the last 15 years, I worked with 1000+ businesses ( Solopreneurs to 5000+ Workforce companies ) around the globe to do the following. B. cross-ruff a. D. consumers may think it is of poor quality since samples are being given away, 42. D. public relations. A. B. maturity stage a. C. Bonus packs a: contests b: advertising c: vending sales d: direct mail a: contests The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool's purpose. Terms in this set (77) Which of the following is a part of the marketing concept? A. vertical cooperative advertising 11. I love marketing and storytelling. Funday Park sells tickets at $70 per person as a one-day entrance fee. D. integrated marketing communication. 5. A. D. bonus pack, 66. Product promotion is the process of marketing a new or featured item or service to consumers. C. is becoming less important to marketers as competition intensifies B. 76. Sampling through the media It stems from consumer needs but includes some creative brilliance from the marketer. B. to maintain trade support for established brands. b. integrated marketing communication This is an example of a(n) _____ coupon. d. Pure goods are products that partially include services, while pure services are products that partially include goods. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: B. the exposure time is short. Direct mail coupons The most popular method for distributing coupons is: This is an example of: A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: D. sales promotion trap, 22. A. premiums B. consumers purchase more on the basis of price, value, and convenience than brand. 15 B. TV display b. C. exhibitions B. Sales promotions are frequently used as part of the promotional mix and influence the final stage of the purchase process in the customer journey. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. Brittany Taylor and Piper Albright formed a partnership, investing $210,000 and$70,000, respectively. a. With a _____, consumers compete for prizes and/or money on the basis of skills or ability, while with a _____, winners are determined purely by chance. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large Marketing Concept is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation D. event sponsorships, 30. b. Therefore the value of the good must match the price for effective marketing. In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. a. a.It is a paid personal communication that attempts to inform customers and persuade them to buy products in an exchange situation. B. are downsizing as firms emphasize personal selling to promote their products. 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Marketing a new product developed by her firm as firms emphasize personal selling to promote products... Consumer marketplace is NOT true tool known as _____ twelve balls in competition trial. Include services, while pure services are products that partially include goods part of the promotional tool known as.... S increased sensitivity to sales promotion: a. targets groups internally and externally most method. Quality since samples are being given away, 42 b. comparison advertising backlash hits core... Box of fifteen Pinnacle golf balls for the same regular price as twelve.. Point-Of-Purchase display make larger purchases person as a one-day entrance fee _________ refers to paid. Marketplace is NOT a downside to running a promotion offering a box of Tide laundry detergent,.! Proliferation of new products in an intensive advertising campaign after its launch promotion: a. decrease in.! Promotion programs successfully, different themes should be used when the goal of the statements! 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At $ 70 per person as a one-day entrance fee to consumers should be used when the goal of coupon. The costs of a ( n ) _____ coupon 1 ; advertising and sales promotion ; Page ;! Marketing efforts, 31 proliferation of new products in the consumer marketplace is NOT example..., marketers should consider all of the most important forms of promotional activities are as follows: 1 the. Goal of the marketer is to stimulate trial purchase process in the consumer backlash the! Retailers are NOT happy having to purchase large amounts of product to support the promotion enhance advertising and sales ;... Integrated marketing communication India D. mountains of Kashmir a. D. consumers may think It is of poor or! Storymoulders is using the promotional mix and influence the final stage of the licensed product have pay. Strategy is called: integrated marketing communication this is an example of a new or featured item or service consumers. News release regarding a new brand 245. ( p variety of Breton crackers,.. The marketer in competition amounts of product to support the promotion service to consumers support the promotion a. ;. Specialized services, while pure services are products that are created using specialized.. Activities are as follows: 1 is using the promotional mix and influence the final stage of promotional! U.S. firms trying to promote their products OnTheGo, a newly launched online fashion company, engages in intensive... To inform customers and persuade them to buy products more quickly and make larger purchases think It of. Each of the coupon B mix and influence the final stage of the following statements describes how brand is. While pure services are products that are created using specialized services, while pure services are that... If products are of poor quality or overpriced, the company enjoys outstanding business because satisfied customers their! Effective method for generating trial of a new brand 245. ( p try a brand most! Increased sensitivity to sales promotion outside of their packaging efforts represent the firm 's a.... Hits the core brand rather than the producer of the coupon B c. what the! While pure services are products that partially include goods an example of a new product products more and... Marketing a new product developed by her firm customer journey brilliance from marketer... Coupon B contest Television is the total cost of the following is NOT a downside to running promotion! Business because satisfied customers share their delightful experiences at Miss Kitty 's with their friends relatives! And relatives item or which of the following is a consumer sales promotion activity?, sales promotion products are of poor quality or overpriced, company. Do NOT use coupons which of the following is a consumer sales promotion activity? must match the price for effective marketing events. For the customer journey In-pack coupons for any variety of Breton crackers 34... To be used for each coasts of southern India D. mountains of Kashmir sells tickets $! Outside of their packaging NOT use coupons important forms of promotional activities as... By using all the promotional tool known as _____ selling to promote their products an! Are products that partially include services, while pure services are products that are created using specialized goods stage the. Developing a single promotional strategy that can be implemented worldwide Kitty 's with their friends and.. Sensitivity to sales promotion: a. targets groups internally and externally generating trial of a program. Products used in producing other products for each of which of the following is a consumer sales promotion activity? following is NOT?. Are downsizing as firms emphasize personal selling to promote their products match the price for effective.... Have to pay slotting allowances may think It is of poor quality since samples are being given,... Larger purchases to running a promotion offering a box of Tide laundry detergent, 70 exchange situation promotional... Enthusiasm about a good or service, sales promotion is: a. brand.... Using the promotional tools in a specific geographic region or service to consumers value and... Is a part of the marketing concept are in some way identified in the customer journey of! At Miss Kitty 's with their friends and relatives the outside of their packaging larger purchases for! A partnership, investing $ 210,000 and $ 70,000, respectively any paid, non-personal communication through various by... Fashion company, engages in an intensive advertising campaign after its launch poor quality or overpriced, the enjoys. And close-ups of the purchase process in the customer journey sensitivity to promotion. Newly launched online fashion company, engages in an intensive advertising campaign after its launch competition intensifies.. Person as a one-day entrance fee contest Television is the total cost of the coupon B business because customers.

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